Digital products are the way a lot of products are going. They are around in the computer business at least since the first personal computers were produced. And they are obtainable in retail markets since at least CDs became popular (before that they were probably technically magnetic tape products).
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But since the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or perhaps a range of them.
I’d encourage that – it’s fast, fun and can be profitable!
Probably the easiest digital product to create is an audio one.
The software is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you have to to do is decide what you’re going to make your digital product about, write a script or an outline and start recording.
That probably sounds too easy. But in essence that’s all there’s to making your personal digital product.
Of course, there are plenty of steps inside all of those main parts. The most critical is deciding what you’re going to include in your brand-new product. Generally, you should aim at teaching a very important factor well for every product you create.
There are a handful of reasons for that:
People generally prefer specific information rather than “jack of all trades” information
It usually commands an increased price
Think about what you pay for in the way of digital products. If it’s console and video gaming, you’ll choose the latest blockbusers, not the compendiums. The same applies to books – you’ll purchase a solution to lose 7 pounds in seven days much more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without exceeding the very best on calories. Even though they would probably provide you with the same end result.
The same goes for your digital product. Look for a need – or actually a “want” – and fill it. There’s Linkr between needs and wants.
Perhaps a third of the population here in the united kingdom are overweight. But that doesn’t mean they’re all ideal candidates for an electronic product teaching them the way to get healthier.
You need to drill down to those who not only need the information you’re selling but have a large enough have to say “I’d like that now”.
It’s also a easier sale. So before you may spend time making your digital product, ask yourself whether or not people will actually want what you’re creating.
Then go ahead and produce it, package it up with a good sales letter and a download page of some sort.
Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. So when many other methods as you can come up with frequently.
Once you strat to get some traffic and sales, concentrate on the two or three methods which are working best. But that’s getting before ourselves – you have to make your digital product first!