Digital products are the way lots of products are going. They’ve been around in the computer business at the very least since the first computers were produced. And they’ve been available in retail markets since at the very least CDs became popular (before they were probably technically magnetic tape products).
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But since the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or even a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Probably the easiest digital product to generate can be an audio one.
The program is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I take advantage of cancels out background noise and won’t break your budget.
Then all you have to to accomplish is decide what you’re going to make your digital product about, write a script or an overview and then start recording.
That probably sounds too easy. However in essence that’s all there is to making your personal digital product.
Of course, there are lots of steps inside each of those main parts. The most critical is deciding what you are going to include in your brand-new product. Generally, you need to aim at teaching one thing well for each product you create.
There are a couple of reasons for that:
People generally prefer specific information instead of “jack of all trades” information
It usually commands a higher price
Consider what you pay for in the way of digital products. Whether it’s console and video gaming, you’ll buy the latest blockbusers, not the compendiums. Exactly the same goes for books – you’ll purchase a method to lose 7 pounds in seven days a lot more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without going over the very best on calories. Even though they would probably provide you with the same end result.
The same goes for your digital product. Find a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Maybe a third of the population here in the united kingdom are overweight. But it doesn’t mean they’re all ideal candidates for a digital product teaching them getting healthier.
You need to drill down to those that not only need the information you’re selling but have a large enough have to say “I’d like that now”.
It’s also a easier sale. So before you spend time making your digital product, consider whether or not people will in actuality want what you’re creating.
Then go on and produce it, package it up with a nice sales letter and a download page of some kind.
Then drive traffic to it using articles like this one, posts on your own website, videos on YouTube. So when many other methods as you can come up with on a regular basis.
Once you start getting some traffic and sales, focus on the two or three methods that are working best. But that’s getting before ourselves – you should actually make your digital product first!